Greg Cordaro, VP, Global Planning Director, BBDO Chicago:

“Gary is the consummate creative problem solver and collaborator. I worked with him for three years on the Aleve account. Gary balanced creative ideals with marketplace practicality while always bringing fresh thinking to the often very restrictive OTC category. An valuable asset in meetings, clients value Gary's perspective, look forward to hearing his ideas and always buy his work. Gary would be a valuable addition to any team.” January 9, 2011

Sharon Dershin, Creative, BBDO:

“Gary is a prolific writer. He never runs out of fantastic ideas. Gary is very professional and a fantastic problem solver. I'd work with Gary anytime.” May 21, 2009

Anne Dooley, EVP, Worldwide Client Services Director, BBDO:

“Gary Neul was a Senior Creative Director for over ten years on the business where I am WW Account Director. Gary demonstrated an unparalleled ability to contribute to better strategies, as well as to lead the development of better creative work. While he is a talented writer, he also contributes to strong visual ideas. As a result, he won the respect of senior clients, agency planners and his creative partners.

Gary is also an inspired creative problem solver who is able to work collaboratively with agency colleagues and clients to solve seemingly unresolvable communication, production, or legal issues in a manner that builds confidence and reduces tension. In a world where deadlines keep getting tighter, hurdles keep getting higher, and trust is low, Gary’s professionalism and resourcefulness are invaluable assets.

Finally, I would be remiss if I did not address Gary’s intelligence. It enables him to quickly learn about new categories, markets, customers and competitors and then identify multiple communication platforms that could successfully address the problem at hand. If failure is not an option, but pressure and expectations are high, Gary Neul is the creative partner I would call upon to ensure success.” January 12, 2011

Phillip Gant, Chief Creative Office, BBDO Chicago:
“Super smart, extremely savvy, Gary could always be counted on to tease real creative out of the most mundane strategy.” January 14, 2011

Sara Grenchik, Account Director, EnergyBBDO, Chicago:

"I partnered with Gary for 7 years at Energy BBDO working on several of the Bayer businesses. Gary is one of the most talented Creative Directors I have worked with over the course of my 10+ years in the business. He is extremely passionate about every business he touches, seeking to understand big picture competitive dynamics down to specific nuances that can make a big difference in activating target audiences. Gary is a skilled strategic thinker, adding unique creative insight and thinking beyond traditional mediums to bring big ideas to life in the most compelling manner possible. He seeks to understand and activate brand research. He is also an experienced creative manager working to guide teams to big idea thinking as well as presenting ideas in a way that gets Clients excited about the upside and possibilities. He was extremely well respected by Clients who always felt that Gary understood their business and their challenges. They always felt they were 'heard' by Gary. During our tenure, I was very impressed with his ability to attack a business challenge, finding new and interesting ways to think about the business and even the competitive set, redefining what is possible for the category. He is incredibly knowledgeable about several categories, especially the analgesic and OTC landscape, understanding every nuance, potential legal and business challenges which help him to navigate the most motivating creative idea to grow the brand." January 14, 2011

Michaela Griggs, VP US Marketing, Bayer HealthCare, Diabetes Care Division; formerly VP Global Strategic Business Unit, Bayer Healthcare, Consumer Care Division:

“I have worked with Gary several times on brands such as One-A-Day and Bayer's Diabetes products and have always found him to be a pleasure to work with. He is both strategic and creative, always finding the right turn of phrase to highlight our products in a motivating and emotionally bonding way. Gary is also very collaborative and has good relationship skills both with his client teams as well as his own in house teams - he gets the best out of others. In addition I have found that Gary, through his dedication and ability to understand a brand on its deepest levels, can find creative opportunities in even the smallest or most limiting of strategic situations... give Gary a strategic problem and he will find a creative solution that fits your needs. It would be my pleasure to work with Gary again. Top qualities: Great Results, Personable, Creative.” January 7, 2011

Jay Kolpon, Vice President, Global Strategic Business Unit, Bayer Consumer Care:

“As Vice President, Global Strategic Business Unit, Bayer Consumer Care, I worked with Gary since 1998. Gary Neul has been a key force in building brands for Bayer Consumer Care. His creative advertising ideas contributed to leading growth for businesses including the major analgesics brand, Aleve, as well as One-A-Day multivitamins in the nutritionals category. Gary has the unique ability to combine the business strategic imperative with consumer relevant creative advertising. Gary is extremely thoughtful and especially enjoys a challenging assignment. He is passionate about his ideas yet openly listens for feedback to improve. He is extremely well respected and well liked by all his constituents. Top qualities: Great Results, Personable, Creative” January 5, 2011

Ed Maslow, Creative Director, BBDO NY:

“Gary and I started working together in 1997. So I know him and his talent quite well. What made it a little more complicated was I was in BBDO New York and Gary was in Chicago at Energy BBDO. But no matter, communicating easily we solved the creative problems of Bayer aspirin and Aleve successfully. Gary is an excellent writer who understood strategy and branding. His intimate knowledge of Aleve helped him execute a campaign that from day one drove sales to new levels. Gary is also excellent with clients and had their confidence with his knowledge of all the Bayer brands. With his insights he was totally trusted, which made the job easier. He is tireless and relentless in wanting to do award winning work. One added benefit is when the going gets tough he is calm and focused. I obviously highly recommend Gary Neul. Ed Maslow, EVP, Senior Creative Director BBDO.” January 6, 2011

Oliver Meschke, VP, Global Account Director, Energy BBDO, Chicago:

“Gary represents the wonderful mixture of sharp strategic thinking and outstanding creativity. But I personally became an advocate for Gary when he proved himself as an invaluable senior business partner in the trenches while reorganizing the client's business and game changing our brand approach for the launch of ALEVE Liquid Gels. He not only leveraged his extensive experience in the Healthcare and RX Business to bring the brand to more fame and fortune, but also won over the Client's Top Management through his in-depth market understanding, branding expertise, and business building ideas that broke conventions whenever possible, and used conventions in new ways whenever practicable. Gary has a extraordinary mindset and tireless dedication to work extremely collaboratively to solve the client’s challenge. Especially on the Bayer Healthcare Business clients across the board respected and highly appreciated him. Or in the words of Jennifer Stuart, Marketing Director, Bayer Healthcare LLC: “Gary Neul is a rock star. So smart. So collaborative. I think he will spoil us for any other creative” January 6, 2011

Jennifer Nolden, Vice President, Global Account Director, Energy BBDO:

“Gary was a cherished creative partner of mine for several years on the Bayer Nutritionals brands. In that time, we worked together on how to better position the masterbrand, transform innovation strategy and launch multiple integrated advertising campaigns which all were proven highly effective in both validated research and post-launch analysis. There were three qualities Gary demonstrated through the course of this work that left me eager to work with him again and again. First, he has the ability to partner on strategy, not just creative execution. He was incredibly engaged -- and effective -- on building the strategy leading up to the brief as he was on creating the campaign and copy executions that followed. Clients respect Gary immensely for this skill and often commented on Gary's attentiveness and interest in their business as a quality that set Gary apart. Second, he is highly collaborative. Gary always had a clear creative vision that he championed, but he was also always willing to listen, evolve and adapt which helped the team generate outstanding campaigns. Third, his creative exudes passion and commitment to the consumers and the brand. Gary always finds an insight that brings the brand to life in a fresh and provocative way. Additionally, Gary is one of the hardest-working creative directors I know. He's one of those rare people that you can always count on to over-deliver and will take on a project from start to finish seamlessly and without complaint. He's also an extremely articulate, thoughtful and persuasive presenter. Clients love his calm demeanor and it was often through his quiet influence that certain creative ideas were explored further. In sum, Gary is a solid strategic thinker, a tireless partner, a champion of words, a kind heart and is an overall pleasure to work with. I admire him greatly." July 2, 2009

Karl Turnbull, EVP, Group Planning Director, Draftfcb:

“Gary is an excellent writer and a fine strategist -- the first in large part because of the second. He is never content to simply take the brief -- always being available to help write it and then to do his own research to get inside it. He understands the need to bring breakthrough ideas and to ground them in the business necessities and never fails to do both. Exactly the kind of challenging and collaborative creative any successful team needs.” January 3, 2011

Stewart Young, SVP, Group Planning Director, Energy BBDO:

“Gary combines terrific creative talent with a sharp and disciplined strategic mind. We worked together for years in the OTC analgesics category which is of course highly competitive but also required very disciplined, strategically precise writing. We also worked together in the OTC diabetes meter category to which Gary brought important insights that were both human and competitively relevant. And Gary is a joy to work with, with a passion for his ideas and a diligence to continue working until we find the right creative solution.” January 10, 2011